Location: Work From Home
Department: Marketing
Employment Type: Full-Time
Timing: 9 PM - 5 AM IST
Net Salary: 25K to 35K per month
5 Core is looking for a skilled and detail-oriented Email Marketing Specialist to develop and manage email marketing campaigns that drive engagement and conversions. As an Email Marketing Specialist, you’ll play a crucial role in our marketing team by creating impactful email strategies that resonate with our customers and promote our wide range of products.
About 5 Core
Based in California, USA, 5 Core is a renowned name in the audio, electronics, and musical equipment industry, delivering high-quality products to meet the needs of professionals and enthusiasts alike.
Key Roles and Responsibilities
- Campaign Development: Plan, create, and manage email marketing campaigns to promote products, drive sales, and foster customer loyalty.
- Content Creation: Design engaging email templates with compelling copy and visuals, ensuring alignment with brand guidelines.
- Audience Segmentation: Use data and customer insights to segment audiences for personalized and targeted messaging.
- Performance Monitoring: Track and analyze key metrics (open rates, CTR, conversions) to measure campaign effectiveness and optimize future emails.
- A/B Testing: Conduct A/B testing on subject lines, content, and CTAs to improve engagement and conversion rates.
- Automation: Set up and manage automated email workflows for onboarding, re-engagement, and post-purchase follow-up.
- Compliance: Ensure all email campaigns comply with current email regulations and best practices, including CAN-SPAM and GDPR.
- Collaboration: Work closely with the content and design teams to develop cohesive marketing messages that support company goals.
Qualifications
- Bachelor’s degree in marketing, communications, or a related field.
- Proven experience in email marketing, preferably within an e-commerce or digital marketing environment.
- Proficiency with email marketing platforms such as Mailchimp, HubSpot, or similar tools.
- Strong understanding of email marketing best practices and compliance regulations.
- Excellent copywriting and editing skills.
- Analytical mindset with experience in using data to drive campaign improvements.
- Ability to multitask and manage multiple campaigns simultaneously.
- Strong attention to detail, creativity, and ability to work independently.